Research

AI Search Research

This is where Lead Rescue publishes original experiments on how AI search engines recommend and cite brands. Each study analyzes ChatGPT, Gemini, and Perplexity using first-party data and insights you won’t find anywhere else.

Updated 2026-07-30 · Studies by May

Which Brands Does AI Recommend Most? 261 Answers Analysed
Research· July 30, 2026

Which Brands Does AI Recommend Most? 261 Answers Analysed

We tracked 261 AI answers across ChatGPT, Gemini, and Perplexity for 19 days. One major sportswear brand was named zero times. See every brand’s share.

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What Sources Do AI Search Engines Cite When Recommending Brands?
Research· July 29, 2026

What Sources Do AI Search Engines Cite When Recommending Brands?

We logged 165 AI answers across ChatGPT, Gemini, and Perplexity. The most-recommended brand’s site was cited twice. See which sources AI actually trusts.

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Does Getting Mentioned by AI Improve Your Brand Sentiment?
Research· July 22, 2026

Does Getting Mentioned by AI Improve Your Brand Sentiment?

We tracked brand sentiment for four sneaker brands across 258 AI answers. The most-mentioned brand was the least warmly described. Mentions are not praise.

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Do AI Citations Change from Day to Day?
Research· July 10, 2026

Do AI Citations Change from Day to Day?

We tracked AI citations for the same questions across ChatGPT, Gemini, and Perplexity for 13 days. Nearly half changed every day. See what stays stable.

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Do ChatGPT, Perplexity, and Gemini Recommend the Same Brands?
Research· July 07, 2026

Do ChatGPT, Perplexity, and Gemini Recommend the Same Brands?

We ran 50 buyer-intent prompts through ChatGPT, Perplexity, and Gemini. All three named the same brand just 21% of the time. See what it means for GEO.

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