Everything you need to improve your AI visibility
AI brand visibility means whether AI engines like ChatGPT, Gemini, and Perplexity mention your brand when buyers ask them for recommendations. Browse the Blog for how-to guides, Research for first-party studies, and the Glossary for plain-English metric definitions.
Updated 2026-07-28
📚 Blog
Guides, tutorials, and best practices for AI search and GEO.
- What Is Query Fan-Out? How AI Search Splits One Question Into Many
- How to Track Which Competitors AI Engines Recommend
- Why Is AI Citing Third-Party Sources Instead of Your Site?
🔬 Research
Original studies based on real AI answers, not summaries of other people's research.
Browse all research →📖 Glossary
Definitions of AI search and GEO terms, with formulas and worked examples.
Browse glossary →🛠 More resources
Templates, checklists, and free tools are coming soon.
Frequently asked questions
What is AI brand visibility?
AI brand visibility is whether AI engines like ChatGPT, Gemini, and Perplexity name your brand when someone asks them for recommendations in your category. If a buyer asks "what is the best tool for X" and your brand is in the answer, you have AI visibility. If not, you are invisible to that buyer. Read the full guide to AI brand visibility →
Which AI engines should I track?
Start with ChatGPT, Gemini, and Perplexity. They cover the largest share of buyers using AI to research and shortlist tools. ChatGPT has the most users, Gemini reaches anyone signed into Google, and Perplexity is popular with technical buyers who want cited sources. Learn how to track your AI visibility →
Is AI visibility the same as SEO?
No. SEO is a competition for ranked links on a results page, where position two still gets clicks. AI visibility is a competition for a mention inside a single generated answer, where you are either named or you are not. They overlap but follow different rules, which is why GEO exists as a separate practice. See how GEO differs from SEO →
How do I improve my AI brand visibility?
Publish content with clear structure, quotable statistics, and citations, then earn third-party mentions so AI engines see your brand validated across sources. Measure first so you know your starting point, then track whether your changes move the needle over weeks, not days. Read the 7-step playbook for getting mentioned →